Toronto Raptors
The fandom and pride that Torontonians feel for the Toronto Raptors is huge and spans literally every community in the GTA. This campaign is a celebration of the city’s diversity and an ode to Toronto’s unique style through the lens of the basketball community.
Each piece of the campaign was developed in collaboration with Toronto Raptors fans and players. It features Toronto’s own Dalano Banton and Pascal Siakam as well as local hip hop legend, Jimmy Prime.
In Pascal’s own words, “This campaign celebrates the diversity of Canada and our Raptors fans, and I’m excited to see people wearing this collection knowing that the proceeds are helping make a difference.”
︎ Creative Direction
